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CORPORATE PR, MEDIA COMMUNICATIONS & MARKETING CONSULTANCY CLIENTS

Marinelli PR offers industry leading automotive aftermarket, motorsport and general industry media communications and public relations services. All of our clients are (or soon will be) market leaders in their field. Our detailed and specialised customer facing communications services are crafted to meet each of our clients' specific objectives.

Marinelli PR has also successfully represented and managed media and customer communications services for several Australian and international manufacturers at global exhibitions and trade shows. These include the world's largest - Automechanika (Germany) and AAPEX / SEMA (USA) on a regular basis. Our automotive, motorsport and general industry media specialisation, vast experience in automotive aftermarket industry products, identities and specialised media outlets, coupled with sports based and general marketing consultancy expertise makes this niche company perfectly suited for highly specialised trade media communications or marketing support service requirements.

Marinelli PR currently provides media management, corporate communications and product specific public relations services, customer communications services, business to business and marketing support services to the following market leading companies and organisations.

MONROE AUSTRALIA

Monroe is Australia's market leading replacement shock absorber and ride performance products brand. From perfecting the first self-oiled, single-barreled tyre pump in the USA back in 1918, the Monroe Auto Equipment Company developed what they called a shock eliminator to make cars more comfortable and easier to control in the 1920's. Within 25 years, the Monroe-Matic, the first double action shock absorber, was the best known shock absorber in the world, used by most American car makers through the 1950s. From that point on the Monroe shock absorber range has been synonymous with enhancing road safety and comfort through optimum control and tyre grip. Today, parent company Tenneco is one of the world's largest automotive component manufacturers and marketers, being Original Equipment and Aftermarket suppliers of choice both in Australia and across the world. Marinelli PR provides Tenneco with media communications and marketing support services along with customer specific communications services.

 

BAPCOR / BURSON AUTO PARTS

Burson Auto Parts is one of Australia's leading trade suppliers of quality automotive parts that include the world's best known and trusted brands. The Australian success story of Burson Auto Parts started in 1971, when company founders Garry Johnson and Ray Burgoine started selling parts to the trade from the boot of Garry's car! From those humble begginings the company achieved the milestone of 100 stores across the country in 2013. In 2015 Burson Auto Parts  became a public company with a new name of Bapcor, encompassing the company's extraordinary organic and acquisition based growth. The Bapcor group of companies now includes 160 company owned Burson Auto Parts stores across Australia, along with Automotive Brands - Autobarn, ABS, Opposite Lock and Midas. The fully Australian owned company's impressive business portfolio includes many more Australian and international companies within and outside of the automotive aftermarket industry. Marinelli PR provides all media communications services to Burson Auto Parts as the next chapters of this outstanding, four and a half decade true blue success story continue to be written.

 

AUSTRALIAN AUTOMOTIVE AFTERMARKET ASSOCIATION (AAAA)

The AAAA is the national industry association representing manufacturers, distributors, wholesalers, importers and retailers of automotive parts and accessories, tools and equipment, and providers of mechanical repair and modification services in Australia. The Association represents 2,250 member companies in all categories of the Australian automotive aftermarket and includes major national and multi-national corporations as well as a large number of independent small and medium size businesses. Member companies are located in metropolitan, regional and rural Australia. The parts and maintenance sector of the $108 billion Australian automotive industry represents about $11 billion. AAAA member companies employ more than 40,000 people and export over $1 billion worth of product a year. Marinelli PR provides all media communication and consultancy services to the AAAA, ensuring that it has well heard voice for Australia's Independent Automotive Aftermarket industry.

 

DAYCO AUSTRALIA

Dayco is the world's largest Original Equipment supplier of timing belts to European vehicle manufacturers, with an unrivalled aftermarket range of timing and fan belts, tensioner kits and other engine related components to suit all cars driven on Australian roads. Dayco's premier quality is reflected in the warranty offered for each aftermarket timing belt kit, which is identical to the specific local or imported vehicle manufacturer's recommended replacement intervals. Dayco provides premium quality components from manufacturing plants located all over the world. Visit Dayco on line to be able to instantly view the vast range of engine belt and timing kit products (over 300 part numbers covering more than 3,000 applications!) to suit any and every vehicle within seconds. Dayco prides itself on innovation, introducing several new products to the Australian automotive aftermarket over the past 30 years which have since become dominant market leaders. In 2013, Dayco Australia expanded its manufacturing operations to take control of Precision Engineering in Wagga Wagga, ensuring the future of this regional Australian manufacturer and turning local brands into global success stories through Dayco's worldwide sales operations. The Dayco success story continues today and Marinelli PR ensures that the world knows about it!

 

CAPRICORN SOCIETY

Capricorn is Australasia's largest automotive parts and associated business products buying group. This member based organisation includes more than 17,000 business owners across Australia and New Zealand. Proudly operating by cooperative principles to primarily support businesses in the automotive industry, Capricorn assists members to better manage their businesses by saving time and money. Services include the sourcing of parts, extending to motor vehicle and equipment finance, dedicated travel services and business protection. Operating on cooperative principles means that Capricorn members are also the owners. Capricorn also provides member training and educational workships along with regular social and networking events. Marinelli PR provides editorial services for the monthly Capricorn member magazine, Ignition, which given the massive Capricorn membership base, easily makes it one of the highest read automotive trade publications in the country. We also provide all media communications services for Capricorn.

 

PENRITE OIL AUSTRALIA

Penrite Oil is a totally independent, proudly Australian family owned and operated oil company that prides itself on the manufacturing and distribution of premium quality lubricant products to the automotive trade and to motorists nationwide both locally and internationally. Established in 1926, Penrite is consistently voted as the number one choice of independent mechanics, with the 91 year old company always striving to deliver a "Better Class of Oil" for every engine or transmission application. Marinelli PR devised and managed the media communications strategy for the early 2017 media and trade launch of the Penrite Enviro-BoxTM  lubricant packaging innovation. This is a major game changer for multi-lubricant access, dispensing and the responsible disposal of lubricant packaging - Today's Solution for a Better Tomorrow.   

 

 

Listing of Marinelli PR corporate communications clients from 1995 to 2016

  • ABB Industrial
  • Repco Australia
  • Hella Australia
  • Bob Jane T-Marts / Bob Jane Corporation
  • Ford Credit
  • Fulcrum Suspensions
  • ZF Trading Australia-Pacific
  • Telegroup
  • Holden Engine Operations
  • Mann and Hummel Australia
  • Tenneco Automotive (95-98)
  • Coventry Limited
  • Pennzoil-Quaker State Australia
  • GUD Manufacturing Company
  • EventsCorp WA
  • Kimberly-Clark Professional
  • Caterpillar of Australia
  • Walker Australia
  • PBR Australia
  • Autogas Challenge Australia
  • Victorian Automobile Chamber of Commerce
  • Saas Manufacturing Company / Wheelco
  • Sidchrome Tools / Stanley Australia
  • NRC International Pty Ltd
  • Schaeffler Automotive Aftermarket

 

The calibre of these companies speaks volumes for the quality of service that can be expected from Marinelli PR. Many smaller companies also use our communications, marketing, promotional, advertising and general media services on a regular basis. The contracting of an external media and customer communications specialist can present excellent value particularly when the service is inclusive and completely accountable in terms of media exposure tracking and meeting challenging key performance indicators.

To best summarise the quality of service that you can expect from Marinelli PR, here are two testimonials from two of Australia's largest automotive product manufacturers. (Many more available upon request).

"We lacked structure and co-ordination in our customer and public relations activities before we contracted Marinelli PR. We have been delighted with the high level of service, complete attention to detail, and wide contacts and direct target customer media exposure that this company has delivered to Hella Australia to date." Hella Australia

"Your company's expertise and commitment of near enough not being good enough is what made the production of our export engine brochure a pleasure in comparison to many previous projects that we have undertaken." Holden Engine Operations.

"We used Marinelli PR some eleven years ago and enjoyed press coverage that was unparalleled in our industry. Then after taking our PR in house and then through changes of management working with other PR companies, we came back to Marinelli PR in 2010 and it was like we had never left. We are back as a leader in our media coverage and our trade and end-user customer facing marketing projects have ramped up greatly, largely due to the efforts of Marinelli PR." Tenneco Australia

To find out about how our experience and enthusiasm makes the difference please contact us soon. We look forward to providing you with the most specialised, professional and cost effective and directly quantifiable business, media or consumer targetted communications and marketing strategies .

 

FOR MORE INFORMATION CONTACT MARINELLI PR