CORPORATE PR, MEDIA COMMUNICATIONS & MARKETING CONSULTANCY CLIENTS
Marinelli PR offers industry leading automotive aftermarket, motorsport and general industry media communications and public relations services. All of our clients are (or soon will be) market leaders in their field. Our detailed and specialised customer facing communications services are crafted to meet each of our clients' specific objectives.
Marinelli PR has also successfully represented and managed media and customer communications services for several Australian and international manufacturers at global exhibitions and trade shows. These include the world's largest - Automechanika (Germany) and AAPEX / SEMA (USA) on a regular basis. Our automotive, motorsport and general industry media specialisation, vast experience in automotive aftermarket industry products, identities and specialised media outlets, coupled with sports based and general marketing consultancy expertise makes this niche company perfectly suited for highly specialised trade media communications or marketing support service requirements.
Marinelli PR currently provides media management, corporate communications and product specific public relations services, customer communications services, business to business and marketing support services to the following market leading companies and organisations.
Auto Parts is Australia's leading trade supplier of quality
automotive parts, tools and equipment that includes the world's best
known and trusted
brands. The Australian success story of Burson Auto Parts started in
1971, when company founders Garry Johnson and Ray Burgoine started
selling parts to the trade from the boot of Garry's car! From those
humble begginings 50 years ago, the company achieved the milestone of
across the country in 2013. In 2015 Burson Auto Parts became a
public company with a new name of Bapcor, encompassing the company's
extraordinary organic and acquisition based growth. The Bapcor group of
companies now includes almost 200 company owned Burson Auto Parts
across Australia, along with being the largest automotive aftermarket
company in Australasia with its portfolio including Autobarn,
Opposite Lock many more leading Australian and
international automotive aftermarket companies. Marinelli PR provides
all media communications
services to Burson Auto Parts and selected Bapcor Group companies. 2021
represents a major milestone for Australia's Burson Auto Parts, being
its Golden Anniversary.
Dayco is the world's largest Original Equipment supplier of timing belts to European vehicle manufacturers, with an unrivalled aftermarket range of timing and fan belts, tensioner kits and other engine related components to suit all cars driven on Australian roads. Dayco's premier quality is reflected in the warranty offered for each aftermarket timing belt kit, which is identical to the specific local or imported vehicle manufacturer's recommended replacement intervals. Dayco provides premium quality components from manufacturing plants located all over the world. The global company's vast range of engine belt and timing kit products (over 300 part numbers covering more than 3,000 applications!) ensure that automotive technicians across Australia and the world have the exact fit replacement engine belt or thermal management component for most cars on our roads. Dayco prides itself on innovation, introducing several new products to the Australian automotive aftermarket over the past 35 years which have since become dominant market leaders. In 2013, Dayco Australia expanded its manufacturing operations and invested in rural Australia, taking control of Precision Engineering in Wagga Wagga, ensuring the future of this quality New South Wales based manufacturer and turning local brands into global success stories through Dayco's worldwide sales operations. The Dayco success story continues today and Marinelli PR ensures that Australia, New Zealand and the world knows about it through comprehensive media communications and marketing projects.
Capricorn is Australasia's largest automotive parts and associated business products buying group. This member based organisation includes more than 20,,000 automotive business owners across Australia and New Zealand. Proudly operating by cooperative principles to primarily support businesses in the automotive industry, Capricorn assists members to better manage their businesses by saving time and money. Services include the sourcing of parts, extending to motor vehicle and equipment finance, dedicated travel services and business protection. Operating on cooperative principles means that Capricorn members are also the owners. Capricorn also provides member training and educational workships along with regular social and networking events. Marinelli PR provides editorial services for the monthly Capricorn member magazine, Ignition, which given the massive Capricorn membership base, easily makes it one of the highest read automotive trade publications in the country. We also provide all media communications services for Capricorn.
The calibre of these companies speaks volumes for the quality of service that can be expected from Marinelli PR. Many smaller companies also use our communications, marketing, promotional, advertising and general media services on a regular basis. The contracting of an external media and customer communications specialist can present excellent value particularly when the service is inclusive and completely accountable in terms of media exposure tracking and meeting challenging key performance indicators.
To best summarise the quality of service that you can expect from Marinelli PR, here are two testimonials from two of Australia's largest automotive product manufacturers. (Many more available upon request).
"We lacked structure and co-ordination in our customer and public relations activities before we contracted Marinelli PR. We have been delighted with the high level of service, complete attention to detail, and wide contacts and direct target customer media exposure that this company has delivered to Hella Australia to date." Hella Australia
"Your company's expertise and commitment of near enough not being good enough is what made the production of our export engine brochure a pleasure in comparison to many previous projects that we have undertaken." Holden Engine Operations.
"We used Marinelli PR some eleven years ago and enjoyed press coverage that was unparalleled in our industry. Then after taking our PR in house and then through changes of management working with other PR companies, we came back to Marinelli PR in 2010 and it was like we had never left. We are back as a leader in our media coverage and our trade and end-user customer facing marketing projects have ramped up greatly, largely due to the efforts of Marinelli PR." Tenneco Australia
To find out about how our experience and enthusiasm makes the difference please contact us soon. We look forward to providing you with the most specialised, professional and cost effective and directly quantifiable business, media or consumer targetted communications and marketing strategies .
FOR MORE INFORMATION CONTACT MARINELLI PR