Marinelli PR offers industry leading automotive aftermarket, motorsport and general industry media communications and public relations services. All of our clients are (or soon will be) market leaders in their field. Our detailed and specialised customer facing communications services are crafted to meet each of our clients' specific objectives.

Marinelli PR has also successfully represented and managed media and customer communications services for several Australian and international manufacturers at global exhibitions and trade shows. These include the world's largest - Automechanika (Germany) and AAPEX / SEMA (USA) on a regular basis. Our automotive, motorsport and general industry media specialisation, vast experience in automotive aftermarket industry products, identities and specialised media outlets, coupled with sports based and general marketing consultancy expertise makes this niche company perfectly suited for highly specialised trade media communications or marketing support service requirements.

Marinelli PR currently provides media management, corporate communications and product specific public relations services, customer communications services, business to business and marketing support services to the following market leading companies and organisations.


Dayco is the world's largest Original Equipment supplier of automotive engine belts to European vehicle manufacturers, with an unrivalled aftermarket range of timing and fan belts, tensioner kits and many other engine related components to suit all cars driven on Australian roads. Dayco's premier quality is reflected in the warranty offered for each aftermarket timing belt kit, which is identical to the specific local or imported vehicle manufacturer's recommended replacement intervals. Dayco provides total quality components from manufacturing plants which are  located all over the world. The global company's vast range of engine belt and timing kit products (over 300 part numbers covering more than 3,000 vehicle applications) ensure that automotive technicians across Australia and the world have the exact fit replacement engine belt or thermal management component for most cars being driven on our roads. Dayco prides itself on innovation, introducing several new products to the Australasian automotive aftermarket over the past 35 years which have since become dominant market leaders. In 2013, Dayco Australia expanded its manufacturing operations and invested in rural Australia, taking control of Precision Engineering in Wagga Wagga, ensuring the future of this quality New South Wales based manufacturig company, transforming it from a small local manufacturer to a global success through Dayco's worldwide sales operations. The Dayco success story continues today and Marinelli PR ensures that Australia, New Zealand and the world knows about it through a comprehensive media communications strategy accompanied with a detailed motorsport based marketing program.

Vist Dayco online


Capricorn is Australasia's largest automotive parts and associated business products buying group. This member based organisation includes almost 30,000 automotive business owners across Australia and New Zealand. Proudly operating by cooperative principles to primarily support businesses in the automotive industry, Capricorn assists members to better manage their businesses by saving time and money. Services include the sourcing of parts, extending to motor vehicle and equipment finance, dedicated travel services and business protection. Operating on cooperative principles means that Capricorn members are also the owners. Capricorn also provides member training and educational workshops along with regular social and networking events. Marinelli PR provides editorial services for the monthly Capricorn member magazine, Ignition, which given the massive Capricorn membership base, easily makes it one of the highest read automotive trade publications across both countries.  Marinelli PR also provides strategic media communications services for this outstanding Australian company which celebrates its 50th Anniversary in 2024.

Visit Capricorn online


One of the world's best known and respected aftermarket brands which is renowned for more than a century of global design and manufacturing excellence, Trico brings unparalleled quality to windscreen wiper technology and performance. From conception to production and delivery, Trico provides superior visibility solutions from full wiper blades, to arms motors and linkages. The premium quality Trico Products automotive aftermarket range includes the globally renowned 303 automotive care and protectant range, along with the class leading Sta-Bil fuel treatments and Salt-Away, a world leading marine care and maintenance product. Marinelli PR manages the trade and consumer media communications for this global automotive aftermarket company across its entire brand portfolio.

Visit Trico online


Burson Auto Parts is Australia's leading trade supplier of quality automotive parts, tools and equipment that includes the world's best known and trusted brands. The Australian success story of Burson Auto Parts started in 1971, when company founders Garry Johnson and Ray Burgoine started selling parts to the trade from the boot of Garry's car! From those humble begginings 50 years ago, the company achieved the milestone of 100 stores across the country in 2013. In 2015 Burson Auto Parts  became a public company with a new name of Bapcor, encompassing the company's extraordinary organic and acquisition based growth. The Bapcor group of companies now includes more than 200 company owned Burson Auto Parts stores across Australia, along with being the largest automotive aftermarket company in Australasia with its portfolio including Truckline, WANO, Midas, Autobarn, Autopro, ABS, Opposite Lock along with many more leading Australian and international automotive aftermarket companies and brands. Marinelli PR provides media communications services to Burson Auto Parts and all Bapcor Group companies operating within the trade sector along with selected retail business PR projects. 

Visit Burson Auto Parts online

Visit Bapcor online

Marinelli PR

Listing of other Marinelli PR corporate communications clients from 1995 to 2022

  • ABB Industrial
  • Autobarn
  • Repco Australia
  • Hella Australia
  • Bob Jane T-Marts / Bob Jane Corporation
  • Ford Credit
  • Ford Australia
  • Fulcrum Suspensions
  • ZF Trading Australia-Pacific
  • Holden Engine Operations
  • Mann and Hummel Australia
  • Tenneco Automotive
  • Coventry Limited
  • Pennzoil-Quaker State Australia
  • GUD Manufacturing Company
  • EventsCorp WA
  • Kimberly-Clark Professional
  • Caterpillar of Australia
  • Walker Australia
  • PBR Australia
  • Autogas Challenge Australia
  • Telegroup
  • Victorian Automobile Chamber of Commerce
  • Saas Manufacturing Company / Wheelco
  • Sidchrome Tools / Stanley Australia
  • NRC International Pty Ltd
  • Schaeffler Automotive Aftermarket
  • Australian Automotive Aftermarket Association


The calibre of these companies speaks volumes for the quality of service that can be expected from Marinelli PR. Many smaller companies also use our communications, marketing, promotional, advertising and general media services on a regular basis. The contracting of an external media and customer communications specialist can present excellent value particularly when the service is inclusive and completely accountable in terms of media exposure tracking and meeting challenging key performance indicators.

To best summarise the quality of service that you can expect from Marinelli PR, here are three  testimonials from some of Australia's and the world's biggest automotive product companies.

"We lacked structure and co-ordination in our customer and public relations activities before we contracted Marinelli PR. We have been delighted with the high level of service, complete attention to detail, and wide contacts and direct target customer media exposure that this company has delivered to Hella Australia to date." Hella Australia

"Your company's expertise and commitment of near enough not being good enough is what made the production of our export engine brochure a pleasure in comparison to many previous projects that we have undertaken." Holden Engine Operations.

"We used Marinelli PR some eleven years ago and enjoyed press coverage that was unparalleled in our industry. Then after taking our PR in house and then through changes of management working with other PR companies, we came back to Marinelli PR in 2010 and it was like we had never left. We are back as a leader in our media coverage and our trade and end-user customer facing marketing projects have ramped up greatly, largely due to the efforts of Marinelli PR." Monroe Australia

To find out about how our experience and enthusiasm makes the difference please contact us soon. We look forward to providing you with the most specialised, professional and cost effective and directly quantifiable business, media or consumer targetted communications and marketing strategies .